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Mystery Shopping investigator are employed to personally investigate on market research firm or a manufacturer to visit retail stores, posing as a casual shopper to collect information about the stores' display, prices, and quality of their sales staff.
Detective agency generally works on Mystery Shopping to evaluate consumer experience, Stock moment, Operational Hygiene, Branding and merchandising. Ensuring standardization takes a relentless focus on measurement of customer experience, and mystery shopping is a key tool in the kit.
A customer's experience depends on a variety of factors such as the ambience, quality of interaction with the staff, facilities and infrastructure, the billing process and many other aspects of customer service.
Our mystery shopping process objectively measures the customer's experience by simulating a customer visit to your store, restaurant, branch or any such location. Mystery shoppers who match the profile of your target audience visit locations secretly as customers, and measure the key parameters of their experience on dozens of objective and subjective parameters.
We deploy technology to collect the data in a realtime, reliable, transparent and media-rich way. A weighted average indexing process then translates these measures into an index that you can use to objectively evaluate the quality of execution at your locations. Measurements and insights are reported at a location level, and can also be aggregated at any level of organization structure or geography. Detailed subjective analysis in reports provide a customer's view of their experience.