These days, brick-and-mortar shop retailers have suffered in the last several years due to most of the consumers shifting to online shopping. Ecommerce is not the same as traditional retailing. If you want to survive as a retailer or shopkeeper, it’s important to invest in the right goods and services that can help drive your business’ growth.
What can you see as are Disadvantages Of Mystery Shopping?
Mystery shopping is most commonly found in retail, healthcare, and hospitality and includes High-street stores, Hotels and accommodation providers, Movie theaters, restaurants, cafes and fast-food chains, Health care facilities, and Independent shops.
Data is Insufficient
A mystery shopper gathers data and the amount and type of data depends on the criterion they are offered by their employer. Customer data points may not be included in the checklist that you’d track as a business owner for the mystery shopper and who may not be able to gather enough data to give you a better picture of what the problem is.
Is Data biased?
In spite of thinking carefully about a checklist and their experience of many years as a shopper, shoppers are humans and are influenced by the present scenario. A mystery shopper who is distressed about his/her personal life can narrate a different experience while at your store. For example, even if they don’t wait at the checkout counter for long, he/she may find out the checkout process is long and tedious.
The mystery shopper is anxious
Some employees view the mystery aspect of mystery shopping as discomfiting. They may be thinking that someone is watching every move of theirs and rating their performance then.
Mystery shopping can be expensive to the organization that carries it out. Alternatives to this cost the same for unlimited feedback.
Lack of return on investment
Both are expensive and don’t show much evidence that mystery shopping brings an easy return on investment. In addition to this, there is no certain way of calculating it as this can be Disadvantages Of Mystery Shopping.
It is true that mystery shoppers are unbiased, and are not real customers. As a result, the overall experience may not be genuine. They have preferences, habits, and shopping acumen to the table, and are hunting for issues. They could have a built-in negative bias.
They are not specific
Mystery shoppers are not always aware of the shopping experience to guarantee that the results are effective. This means they may not be able to detect the issue that leads to effective customer behavior.
Are staff aware?
Often, employees can tell who the mystery shoppers are or when they are coming to visit. They sometimes react to a regular customer and may over-perform while presenting and in service.
It is not time-sensitive
By the time, shopper findings reach the relevant people, they become irrelevant. What’s more, the actions that the staff takes are often not tracked.
More mystery shoppers are encouraged to provide feedback on specific areas. They are not familiar with them. They may also lack competence in the subject matter. They may also shop in a certain order or process. This refers to how difficult it is for a mystery shopper to behave like a typical customer, and can yield unfavorable results.
You can Use Your Own Customers
There are hundreds or thousands of ‘mystery shoppers’ – who are customers who purchase from you every day – so it is prudent to use them! Customer feedback technology is prevalent to remove the mystery out of these shoppers by giving you validated, instant feedback. When you are armed with this knowledge, you can continuously improve the business that you know your customers care for.